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Having a library web site is just the beginning of reaching your patrons. You can analyze your web server logs and learn what they're looking at, and not looking at, to learn to serve them more effectively.
The most surprising of these is a page that lists the library's periodical holdings. The heavy use of this page has emphasized the importance of creating complete holdings for our journals in the Web catalog. Additionally, users prefer the alphabetical listing of the library's database to a list of full-text databases or a list of databases by subject.