1999

• cluetrain manifesto & librarian.net
• the nature of the web is changing the nature of marketing and salesmanship

Google Answers: new tech, old paradigm

• lots of good promotion & cross-branding
• tight reign on buzz, info, facts
• old and new model: bad support, faceless editors, positives were from the researchers who weren't allowed to be the face of the organization

Publishing: old tech, confused paradigm

• forms to fill out, long long timelines
• "snappy" "active" covers
• result: self-promotion most effective promotion

librarian.net: same tech, different paradigm

• total freedom and total responsibility: choices choices choices
• fragile online reputation, people DON'T know you personally no matter how it looks
• danger of preaching to the converted. knowing why people DON'T use it is almost as important as knowing why they do

So...?

1. networking does not have to be wretched
   • learning to say and hear "no" is part of networking
   • the difference between friendly and spammy
2. the web is your friend
   • collaborative info filtering
   • e-meet & e-greet
   • educate as you learn
3. human speech is not marketing speech, but even crap for a good cause is still crap. help people form positive associations.
   "oh, you're the librarian with the ____________"
   "You have that website with that little _____________"
   "I know him, he's the person who always does _______________ at ALA...."
4. email, website, clothing, workspace, screensaver, coffee mugs, haircut, voice mail, sig file, nail polish, ??

noted without comment, in a good way

• library blogosphere: lisnews, web juction, {your site here?}
• generalist tech: slashdot, metafilter, plastic
• hype: get the word out
• jessamyn recommends: sticker guy, PSPrint, cornerhost, DIYsearch

always remember and never forget

• sincerity is not over-rated
• archives are forever, write, talk and live for posterity
• keep in touch, okay?